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Category Archives: Professional Development

The Road to Results: Effective Practices for Building Audiences

Bob Harlow, PHD, is a social psychologist and statistician who helps organizations better understand their target audiences. He has partnered with some of the world’s leading companies and nonprofits to develop marketing and operations strategies. He has held senior and management positions at IBM and at market research consulting groups such as Yankelovich, and currently leads his own consulting organization.

On June 28, Bob Harlow will be giving two talks on his books The Road to Results and Taking Out the Guesswork. Based on case studies of 10 arts and culture organizations that undertook audience-building projects as a part of The Wallace Foundation’s Wallace Excellence Award initiative, The Road to Results pinpoints nice successful practices those projects had in common.

Cultivating new audiences and strengthening bonds with current attendees is a top priority for most arts and culture organizations. Yet even though audience research can help achieve those goals, many organizations shy away from it, often citing lack of money, time or skills to carry out the endeavor. Taking Out the Guesswork is based on the experiences of organizations that took part in a Wallace Foundation audience-building initiative and seeks to help organizations get over these hurdles.


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Wednesday, June 28 – 12:00 – 3:00 PM
Natural History Museum of Utah, Swaner Forum
Free Event

This event is made possible with support from the following organizations:








Mountain West Arts Conference

Thursday, May 10, 2018

Utah Cultural Celebration Center
1355 W. 3100 S. West Valley City

2018 Session Proposals

The Utah Division of Arts & Museums is requesting breakout session proposals for the 2018 Mountain West Arts Conference that are relevant, practical, original, and thought-provoking. The conference is a statewide gathering that provides opportunities for innovation, inspiration, networking and professional development. If you have an interesting idea for a workshop, panel, or general session, fill out the MWAC Session Proposal Form. If you have any questions, please call Racquel at 801.236.7541 or email:

2018 Flashes of Inspiration Proposals

Flashes of Inspiration is a series of presentations showcasing exciting programs, projects, initiatives, or innovations, regarding arts and culture. Flashes of Inspiration acts as our plenary session (our morning presentation) and will occur at the beginning of the conference, typically from 8:30-9:30am. The session will feature 5-minute presentations all conducted in rapid succession with minimal pauses in between; 7 presenters will be chosen. After all presentations have been shared, the session will be opened up for informal networking and conversation among participants and presenters. If you have an interesting idea for a workshop, panel, or general session, fill out the Flashes of Inspiration Proposal Form . If you have any questions, please call Racquel at 801.236.7541 or email:

The Mountain West Arts Conference is designed to help individuals and organizations in the arts community access essential resources and create community connections throughout Utah and the Mountain West. It is also part of a long-term effort to sustain the creative industry by providing opportunities, education, tools, information and resources that serve all contributors to the arts.


2017 Conference Resources

Photos from MWAC

Session Presentations & Handouts

Session Descriptions  –  Presenter Bios

MWAC – UDAM Program Slideshow

Keynote Address – “Dean Maverick: Addressing the Relevance of the Arts in the 21st Century
Presenter: Aaron DworkinRead Full Bio Here
Organization: Founder of The Sphinx Organization
Materials: Slides

Evaluation 101
Presenter: Stephen Ashton, Ph.D.
Materials: Slides | Worksheet Blank | Worksheet – Young Shakespeare Example

Taking the Fear Out of Major Gift Fundraising
Presenter: Andrea Barnes, Gay Cookson
Materials: Slides

In the Eye of the Beholder: Finding and Growing Creative and Cultural Assets
Additional resource: How to do Creative Placemaking from the National Endowment for the Arts. Presenter Tom Borrup’s contribution, “Stitching It Together: Community Planning as Creative Act”, begins Chapter 1, Page 20.

From Clash to Collaboration
Presenter: Natalie Petersen, Jamie Rocha Allan
Materials: Slides


We gratefully acknowledge the support of our conference sponsors in helping us to provide scholarships to the Mountain West Arts Conference



Contact Jason Bowcutt, or call 801.236.7554

Change Leader

The Change Leader Program is a professional development course with an active network of course graduates. Participants attend a three-day immersive institute with instruction on assessing environments and the communication and facilitation skills necessary to implement change. Following the institute, Change Leaders practice these skills by completing a certification project. These certified Change Leaders form a network of leaders that share a common language, mentor each other, and convene through leadership circles and conferences.

Change Leader Program brochure    |   Institute Application

For more information on the Change Leader program contact Tracy Hansford at or 801.236.7544.


The fall conference was great! Thank you for joining with us. We welcomed Atem Aleu and Emily Kunz as our newest Change Leaders. Please stay tuned for news about our upcoming conferences, and don’t forget to put the Mountain West Arts Conference on your calendar.

Spring Change Leader Conference: Wednesday, May 9, 2018.
Mountain West Arts Conference: Thursday, May 10, 2018


The Change Leader Institute is a professional development course that addresses leadership issues in relation to leading change. Our goals are to better equip arts and cultural leaders to deal with environmental and organizational change, and also to create a statewide mentoring network in the arts and cultural community.

You can access the Institute Application here.

Institute Reading Materials

Participants are encouraged to read the following articles beforehand to be discussed during the Institute.

  1. The 12 Cognitive Biases That Prevent You from Being Rational
  2. Leading Transition
  3. Albright on Communication
  4. Albright on Negotiating

Upcoming Change Leader Institutes

  • Spring 2018 – TBA

**Please note that there is currently a wait-list for the Change Leader Institute. Submit an application to be placed on the wait-list.


Certification Projects

To complete their training, Change Leaders design a project, applying the concepts they learned in the Institute. After examining their environment to identify a need, they plan a response, engage others, identify resources, negotiate, honor resistance, adjust plans as necessary and implement change.  Each certification project is unique.

Leadership Circles

Change Leader Leadership Circles are networking meetings that take place throughout the state. Change Leaders gather to exchange ideas and information, and to receive state and national arts updates.

Check back for upcoming Leadership Circles.

Change Leader Random Acts of Art

Memory Care Project for webChange Leader Random Acts of Art encourage creative engagement in communities, spearheaded by Change Leaders. RAAs can range from art projects to targeted community-based activities. This program provides funding for the following purposes:

  • Support local civic engagement using arts as a medium and/or artists as active participants.
  • Illustrate the impact of arts and artists in meeting social or community needs/opportunities through small projects that are not part of regular programming.
  • Assist Change Leaders in building value and increasing connections within their respective communities.
  • Strengthen and raise awareness of the arts and the Change Leader network through media and public relations.

Click HERE to view the guidelines.

Final Reports are now online! Access them HERE.

To log in to the online application for this funding, Change Leaders can visit
Please note: The online grants system works best if viewed in Chrome or Firefox web browsers.

For Change Leaders

Click HERE to see a list of the Change Leaders across Utah.

Download an information sheet on the Community Arts program.

Local Arts Agencies

Local Arts Agencies work to foster and support the arts in their communities. Whether they take the form of councils, boards, committees, government entities or nonprofit organizations, they are at the heart of community arts participation and play an important role in advocating, encouraging and developing arts and cultural awareness. They frequently interface with local government, acting as a critical resource for community-building and raising the quality of life.

Local Arts Agency Definition for the Utah Division of Arts & Museums

Cedar City Arts Council Final Friday Art Walk

Cedar City Arts Council

A Local Arts Agency is the primary organization in a defined geographical area that supports and advances the arts in service to the community by engaging residents, identifying and addressing community needs, reflecting community demographics, contributing to the quality of life, building community identity, supporting artists and arts organizations, and speaking as a unified voice for arts and culture. A Local Arts Agency is differentiated from other community arts organizations by its responsibility for fostering the arts throughout the community and by offering various types of arts services and/or activities that are often multidisciplinary in nature.

A Local Arts Agency can be an agency of local government, a nonprofit organization, or a hybrid of the two.



Alta Community Enrichment

Alta Community Enrichment

Local Arts Agency’s must be recognized by their municipality through a Local Arts Agency Designation Agreement that must be signed by both a Local Arts Council representative and a municipality representative (mayor, council person, city/county administrator) to qualify for Utah Arts & Museums Local Arts Agency grants. The designation is valid for two years, and the Local Arts Council must regularly perform three out of the ten activities outlined on the Designation Agreement.

Typical activities of Local Arts Council include:

  • Promoting/providing access to diverse art forms
  • Addressing cultural diversity and traditional arts
  • Regional fundraising for the arts/grant-making
  • Cultural assessment and planning
  • Caring for a community’s art collections
  • Producing/presenting programs not otherwise available
  • Supporting the creative economy/economic development
  • Managing art facilities or venues
  • Advocating for the arts
  • Providing services to artists and arts organizations

Network & Services

Some of the networking opportunities and services we provide for Local Arts Councils:

Local Arts Meetings:

Local Arts Meeting

Local Arts Meeting, Ogden

Local Arts Meetings are public meetings that allow us to connect with Local Arts Councils, as well as the artists, arts administrators, arts educators, and museums in the area. This is a chance for you to tell us how we can better serve you, your organization, and community.

In 2016 we offered “Training in Ten,” a ten-minute workshop at the Local Arts Meetings. The training covered program evaluation and effective ways to use evaluation measures in grant applications. For more information on Training in Ten contact Racquel Cornali,

Resources from Training in Ten:

Resources from the Local Arts Agency Census:

Upcoming Meetings TBA

Leadership & Professional Development

Professional Development Funding Opportunity

Conference and Training Support – Local Arts Council Staff, Board, and Volunteers

The Community Arts Program provides funding support for Local Arts Council staff, board members, or volunteers to attend relevant conferences or training. These conferences provide opportunities for those associated with Local Arts Councils in Utah to expand their skill sets and network with other arts and non-arts organizations.

Professional Development Funding Guidelines
Professional Development Funding Application

Opportunities at the Utah Division of Arts & Museums

The Change Leader Program is a professional development course and an active network of course graduates committed to bringing about positive change in communities through arts and culture. It is particularly valuable training for Local Arts Agencies because of its strong emphasis on community building. Ideally at least one representative of each local arts agency will participate in the Change Leader Program. Following the three-day intensive Institute, participants complete a certification project. These certified Change Leaders then mentor each other and continue to meet through ongoing conferences and networking events.

The Mountain West Arts Conference is a region-wide gathering that provides opportunities for innovation, networking and professional development. Several sessions each year are programmed to meet the needs of local arts agencies, including the Local Arts Agency Summit. The conference is designed to help individuals and organizations in the arts access essential resources and create lasting connections throughout Utah and the Mountain West. The conference is also part of a long-term effort to sustain the creative industry by providing opportunities, education, tools, information and resources that serve all contributors to the arts.


Local Arts Councils are often the main catalyst for sharing information with the elected officials who make decisions affecting arts and culture and should participate in public policy discussions that affect their communities. Effective advocacy hinges on continuous education and communication between supporters (advocates), their decision-makers (local politicians, state and federal legislators) and the public. For more information on advocacy events, click on a link below:


The Creative Vitality Index is an annual measure of the economic health of the arts-related creative economy in Utah. This relative score includes for-profit and nonprofit arts-related creative enterprises and the key support and service activities that sustain them.

More resources:

Connect with us on social media:

Facebook Icon Utah Arts & Museums

Twitter Icon Arts & Museums

Questions? Contact Tracy Hansford at or 801.236.7554.

Download an information sheet on the Community Arts program.

Training and Workshops

We have partnered with the Utah Nonprofits Association to bring nonprofit trainings to regions of Utah; the training titled “Crowdfunding for Your Cause” is planned for January 30 in Roosevelt.

January 30
Roosevelt – Crowdfunding for Your Cause
1:30 p.m. – 5:00 p.m.
Free to Arts & Museums constituents with RSVP

Roosevelt Junior High School
Training Room
350 W 200 S
Roosevelt, UT 84066

Devin Thorpe, Forbes contributor and author of Crowdfunding for Social Good, will provide you with the keys you need to maximize your success with crowdfunding events, including accessing local events and developing new projects or programs you hope to lead in the future.

Click here for more information.


Professional Development

The grants managers from the Utah Division of Arts & Museums and Utah Humanities Are headed back on the road to offer a few more workshops in four different counties. The workshops are free, but the registration is limited, and the workshop may fill up. Please register early, and if for some reason your plans change, please let us know so that someone else can come in your place.

Utah County – FULL
Provo City Library
Friday, October 27 from 10:00 am -12:00 pm
Provo Registration

Uintah County
Uintah County Libary
Friday, December 1 from 10:00 am – 12:00 pm
Vernal Registration

Weber/Davis County
United Way of Northern Utah
Thursday, January 18 from 10:00 am to 12:00 pm
Ogden Registration

Sanpete County
Snow College
Thursday, February 22 from 10:00 am to 12:00 pm
Ephraim Registration

Workshops & Seminarsam_resources_cl_ra_bowling_pin_14

Workshops and seminars are developed to address the varied needs of Utah’s artists, writers, museums and professional organizations.



Mountain West Arts Conference

The Mountain West Arts Conference is designed to help individuals and organizations in the arts community access essential resources and create community connections throughout Utah and the Mountain West. It is also part of a long-term effort to sustain the creative industry by providing opportunities, education, tools, information and resources that serve all contributors to the arts.

Change Leader Program

am_resources_prof_dev_clinstituteThe Change Leader Program is a professional development course and an active network of course graduates.  The program has four main components: the Change Leader Institute, Certification Projects, Conferences, and Leadership Circles/Special Initiatives.  Participants attend a three-day Change Leader Institute that lays the basics for assessing needs and opportunities in their environments, teaches the communication skills to shape and obtain commitment, and outlines the facilitation skills that transition groups and implement change.  Following the Institute, Change Leaders practice these skills by completing a certification project.  These certified Change Leaders form a statewide network of cultural and community leaders that share a common language, mentor each other, and convene through leadership circles and conferences.


Museum Certification

The 2008 State Legislature enacted a bill that requires the Utah Arts & Museums to establish a program creating a Certified Utah Museum designation.  Museums must be certified to be eligible for grants.  For those museums that register with the Commerce Department for soliciting funds, the Certified Utah Museum designation reduces the annual registration fee from $100 to $65.

Performance Goals

The museum performance goals program encourages museums to become more professional through a self-study that covers eight vital museum programs: purpose and stucture, staff, finance, facilities, collections and conservation, exhibitions, education and public relations.

We provide funding to artists, nonprofit organizations, museums and schools through grants and competitions.