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Customer Service in Social Media: Delight Your Followers and Friends

Customer Service in Social MediaAre you responding to customers on social media? Do you customize your interactions with them? Your library’s brand and online reputation depend on how you provide social media customer service.

Customer Service in our libraries continues to be redefined and reshaped. The impact of Social Media on Customer Service is already being felt, yet many libraries have only begun to successfully address how they will engage, manage and serve this growing customer group.

In this interactive and fun webinar program participants will learn more about:

  • Deciding which Social Media Sites to Use for their Customers
  • Using the 6-2-2 Marketing Approach for Delighting the Social Media Customer
  • Responding (not react) to Happy, Mad and Unreasonable Customers on Twitter, Facebook and other Social Media pages
  • The Four Ways Social Media Conversations Create an Extraordinary Customer Experience

Location: View Online

Additional Materials: Presentation Slides (pdf)

Presenter: Andrew Sanderbeck, People Connect Institute

Sponsors: The Utah State Library Division

Audience: All Utah library workers

Date: June 10, 2015

Category: Social Media Webinars

 

For more information or assistance contact:

Jessica Whetman
Training Coordinator
Phone Number (801) 715-6762 or (800) 662-9150 (Utah toll-free)
Email address jwhetman@utah.gov